Some Shed Their Gadgets by Turning to One: iPhone[click here for more] [wsj]
By SARA SILVER
Lower-income households are turning in force to Apple Inc.'s iPhone and may be doing so to save the cost of a separate broadband connection and music devices, according to the media measurement firm comScore Inc.
A comScore study, set to be released Thursday, shows that the fastest growth in iPhone sales over the summer months came from households that earn less than the median income. ComScore noted sales to lower-income consumers accelerated since the July appearance of the iPhone 3G, which offers high-speed Internet access.
Friday, October 31, 2008
Some Shed Their Gadgets by Turning to One: iPhone
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