Visits

Tuesday, January 4, 2011

City’s Graphic Ad on the Dangers of H.I.V. Is Dividing Activists

Amplify’d from www.nytimes.com

City’s Graphic Ad on the Dangers of H.I.V. Is Dividing Activists


By ANEMONA HARTOCOLLIS








The advertisement opens like a French film noir, showing portraits of melancholy-looking men standing against a shadowy black-and-white backdrop of menacing New York City streets. “When you get H.I.V.,” the narrator intones, “it’s never just H.I.V.”



To music that telegraphs calamity, the advertisement warns of osteoporosis, “a disease that dissolves your bones,” flashes a gory picture of anal cancer and delivers a punch line about the importance of using condoms.



The New York City Health and Mental Hygiene Department released the advertisement on YouTube and television in early December, intending to show that even though an H.I.V. diagnosis is no longer a death sentence, neither do H.I.V. drugs guarantee good health. But since then, several mainstream gay groups have organized against it, calling it stigmatizing and sensationalistic, and demanding that the city pull it from circulation. And in response, other gay activists have rushed to the health department’s defense.

Read more at www.nytimes.com
 

No comments: