A Wall in East Harlem Speaks: Stand Up and Be Counted
By JENNIFER 8. LEECan public art be used to encourage census participation?
The Census Bureau hopes so. Drawing upon the Latino cultural tradition of community murals, the federal agency has unveiled a large mural in East Harlem as part of its campaign to get Hispanics to fill out the decennial census forms.
The mural, which was unveiled on Dec. 8 on the side of a bodega at East 117th Street and Third Avenue, was conceived in part by GlobalHue, a large multicultural marketing agency that has been selected to handle media outreach to black and Hispanic audiences for the 2010 census.